Fire & life safety
- Meeting we book
- Inspection takeover site visits
- Trigger we call on
- Annual inspection due dates and open deficiencies
Outbound appointment setting · Dallas–Fort Worth
We fill your calendar with qualified meetings with DFW property managers, facility directors and business owners.
We call and email decision-makers for DFW commercial service companies, and book site visits and meetings with the ones who have a reason to switch providers. Local team. One client per niche.
- Pay for meetings that happen
- Phone + email outreach
- Weekly reporting
The problem
Good service doesn't fill a sales calendar by itself
Most DFW commercial service companies grow on reputation. That works until you need more accounts than referrals can bring in.
Sales falls on the owner
You're running crews, quotes and payroll. Prospecting gets whatever time is left, which is usually none.
Referrals are unpredictable
Some months the phone rings. Some months it doesn't. It's hard to plan hiring or equipment around that.
An in-house SDR is slow and expensive
Recruiting, salary, tools, training and management, then months of ramp before the first meeting shows up.
How it works
Four steps from target list to booked meeting
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We define your ideal account and service area
Building types, company size, the zip codes you serve, and what makes an account worth your time. Written down and agreed before we start.
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We build the DFW target list
The properties and companies that fit, and the people who actually make the call: property managers, facility directors, owners and ops leaders.
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We call and email decision-makers
Phone and email, timed around the triggers that matter in your niche, like inspection deadlines, contract end dates and renewals. You approve every script and email before it goes out, and we send from separate domains, never your main one.
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Qualified meetings land on your calendar
Each one comes with notes, a reminder to the prospect before the meeting, and a weekly report on calls, emails, conversations and meetings.
Who it's for
Seven niches, one client in each
We work with DFW commercial service companies in two lanes. For each niche we know the meeting to book and the moment a buyer is most open to switching.
Facility services
Site visits with property managers, facility directors and building engineers.
Commercial HVAC / mechanical
- Meeting we book
- Maintenance agreement walkthroughs
- Trigger we call on
- Service contract end dates and the run-up to summer and winter
Commercial roofing
- Meeting we book
- Roof inspection site visits
- Trigger we call on
- Storm season and recent hail in your service area
Commercial cleaning
- Meeting we book
- Facility walkthroughs
- Trigger we call on
- Janitorial contract and lease end dates
Business services
Meetings with owners and operations leaders of 10–200 person companies.
Managed IT / cybersecurity
- Meeting we book
- IT assessment meetings
- Trigger we call on
- Current IT contract end dates and cyber-insurance or compliance requirements
Commercial insurance & benefits
- Meeting we book
- Policy review meetings
- Trigger we call on
- Policy and benefits renewal dates
Copier & managed print
- Meeting we book
- Print assessment meetings
- Trigger we call on
- Copier lease end dates
Quality control
What counts as a qualified meeting
Before we start, we put the definition in writing with you. Every meeting we book is checked against it. If it doesn't meet the definition, it doesn't count.
- In your service areaThe property or company is inside the zip codes or cities you serve.
- A real decision-makerThe person who signs or directly recommends, not a front desk or a gatekeeper.
- A reason to switchAn upcoming inspection, contract or lease end, renewal, storm damage, or a problem with their current provider.
- The right sizeBuilding, portfolio or headcount that fits the accounts you want.
- A confirmed timeOn your calendar, accepted by the prospect, with a reminder sent before the meeting.
The offer
Start with a pilot. Stay on a retainer.
Both options are built around meetings that actually happen.
Start here
Pilot
60 days to prove the fit before either of us commits longer: 1–2 weeks of setup, then live outreach.
- Pay per held meeting
- Capped, so you know your maximum spend up front
- 60 days, no long-term commitment
- Small one-time setup fee for list building, credited toward your meetings
- Phone + email outreach and weekly reporting
Ongoing
Retainer
A steady flow of meetings and your niche locked in across DFW.
- A monthly meeting target we agree on, with any shortfall carried into the next month
- 3-month minimum, then month to month
- Niche exclusivity: we won't work for your competitors in DFW
- Phone + email outreach and weekly reporting
Pricing by niche — ask on the call.
Why Pipeline Growth Co
How we work
- Local DFW team
- One client per niche in DFW
- You pay for meetings that actually happen
- Every meeting checked against a written definition of "qualified"
- Weekly reporting
- Phone + email outreach
Who you'll work with
Roger Ricks II, founder
About 10 years in B2B sales, with roles at FedEx and Salesforce. I've made the calls, worked the pipeline and sat in the meetings, so I know what a meeting worth your time looks like. Pipeline Growth Co is based in Princeton, TX, and you'll deal with me directly.
FAQ
Common questions
Do you use my name or yours when calling?
Usually yours. We reach out as part of your team, so the prospect hears your company name from the first call to the meeting. If you'd rather we introduce ourselves as Pipeline Growth Co calling on your behalf, we can do that instead. We settle it before outreach starts.
How fast do meetings start?
The first 1–2 weeks go to defining your ideal account, building the target list and writing scripts and emails with you. Calling starts once you approve them. Cold email starts a few weeks in, after the new sending domains have warmed up, so your emails land in inboxes and not spam. How quickly meetings follow depends on your niche and how many accounts in your area have a trigger coming up. We'll give you a realistic picture on the fit call.
What if someone doesn't show?
You don't pay for it. Every prospect gets a reminder before the meeting. If they haven't joined or arrived 15 minutes after the start time, it's a no-show and we follow up to reschedule. A meeting that gets rescheduled is billed once, when it happens.
What if a meeting doesn't meet the definition?
Tell us within 2 business days and we'll check it against the written definition of "qualified" we agreed on. If it doesn't meet it, you don't pay for it.
How long is the contract?
The pilot is 60 days with no long-term commitment. The retainer has a 3-month minimum, then runs month to month.
Do you work with my competitors?
No. We take one client per niche in DFW. If we're booking fire inspection site visits for you, we aren't booking them for another fire & life safety company in the metroplex.
What do you need from me?
A clear picture of the accounts you want and the area you serve, a short list of what makes you different, access to a calendar we can book into, and about 30 minutes a week to review the report and give feedback on the meetings.
Is outreach compliant?
Yes. We dial manually (no robocalls or autodialers), send honest emails with a clear sender and a working unsubscribe link, and contact businesses only. B2B only.
Book a 15-minute fit call
See if your niche is still open in DFW
Tell us what you do and where you work. We'll come back within one business day to set up a 15-minute call, check fit, and walk through pricing for your niche.
Prefer to talk now? Call (469) 402-1590
Or email [email protected]